Associate Brand Manager
Company: Shamrock Foods Company
Location: Phoenix
Posted on: May 8, 2024
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Job Description:
At Shamrock Farms, we re doing dairy differently. We are looking
for an Associate Brand Manager join our passionate and
entrepreneurial team and take a fresh take on dairy. The Associate
Brand Manager will be responsible for taking a general management
and marketing functional leadership approach to support a portfolio
of Shamrock Farms products, leading cross functional teams and
proactively analyzing market trends to create high impact
initiative to drive incremental growth and long-term brand
equity.Essential Duties:Leading branded portfolio product
performance analysis including market trends, SKU rationalization,
and new item additionsAnalyze business, competitive, consumer,
customer and culinary trends and data, translating insights to
growth driving initiativesLead large cross-functional teams from
initial project scoping and project kickoff through
commercialization and post launch evaluationSupport brand strategy
development and execution across multiple channels and support
development of annual portfolio plans across the 6 Ps-positioning,
product assortment, pricing, promotion, placement and packaging as
consumer advocate and brand championLead execution of traditional
and digital consumer advertising, public relations, sponsorships,
events, packaging, and earned /paid mediaLead retail specific
activation strategy and executionAssist in the development of
effective marketing campaigns including brief development and
analyzing campaign impactWork directly with sales and analytics
team to develop and implement competitive sell in presentations,
trade programs, materials, and presentations to drive incremental
growthAdditional duties as assignedQualifications:Bachelor s degree
preferred or 1 to 3 years
experienceBrand or product management in CPG or beverage
preferred.Experience with Circana/IRI or Nielsen preferredStrong
analytical skills and business acumenPrior P&L exposure
preferredTrack record of project management experienceExperience in
a startup environment is a plusSelf-starter with a desire to rollup
sleeves, managing competing priorities and work tacticallyAbility
to work collaboratively across cross-functional teamsAbility to
think fast and react in a fast paced, results driven
environmentPassion for beverage and dairyProficient in Microsoft
office suite with advanced skills in ExcelMust be able and willing
to drive a carCorporate Summary: At Shamrock Foods Company, people
come first
our associates, our customers, and the families we serve across the
nation. A privately-held, family-owned and -operated Forbes 500
company, Shamrock is an innovator in the food industry and has been
since being founded in Arizona in 1922.Our Mission:At Shamrock
Foods Company, we live by our founding family s motto to
treat associates like family and customers like friends. Why work
for us?Benefits are a major part of your overall compensation, and
we believe offering them at an affordable cost is not only the
right thing to do, but it helps keep you and your family healthy.
That s why Shamrock Foods pays for the majority of your health
insurance, allowing you to take home more of your paycheck. And it
doesn t stop there - our associates also enjoy additional benefits
such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well
as our incredible growth opportunities, continued education and
wellness programs.Equal Opportunity EmployerAt Shamrock Foods Co
all qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, national origin,
disability, veteran status, sexual orientation, gender identity or
any other basis protected by applicable law.Equal Opportunity
Employer/Protected Veterans/Individuals with DisabilitiesThe
contractor will not discharge or in any other manner discriminate
against employees or applicants because they have inquired about,
discussed, or disclosed their own pay or the pay of another
employee or applicant. However, employees who have access to the
compensation information of other employees or applicants as a part
of their essential job functions cannot disclose the pay of other
employees or applicants to individuals who do not otherwise have
access to compensation information, unless the disclosure is (a) in
response to a formal complaint or charge, (b) in furtherance of an
investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor s legal duty to furnish information. 41 CFR
60-1.35(c)
Keywords: Shamrock Foods Company, Prescott Valley , Associate Brand Manager, Executive , Phoenix, Arizona
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